fashion digital transformation mckinsey

Consumers are also expecting comfortable, friction-free shopping. People create and sustain change. The company, which operates some 5,000 stores in 70-plus countries, believes it has both the responsibility and a tremendous opportunity to change consumer behavior. There are exciting innovations within each of those parts. Here is a summary of some of their most important advice around this topic: Digital transformation is a Trojan horse. In addition, consumers are making more conscious choices about what they wear, and that’s where we see them starting to embrace circular business models. tab. Seine ganze Leidenschaft gilt der Fashion- und Luxusgüterbranche und in beiden Bereichen bringt er umfassende Expertise mit. Please click "Accept" to help us improve its usefulness with additional cookies. Ari Libarikian: I'm good, Michael. In other words, the fashion industry will become a net-positive contributor to the environment and play a crucial role in the transformation of our society into a circular way of living. Foto: McKinsey. Our mission is to help leaders in multiple sectors develop a deeper understanding of the global economy. Another bold prediction: through increased focus on environmental issues beyond climate change—biodiversity, for one—the fashion industry will become a force for change in other industries. Vanessa Rothschild: First and foremost, fashion retail will be a very scrutinized market: consumers, stakeholders, and companies themselves will have much higher demands for transparency. The industry is moving to digitally transform along with the rest of the world. If you would like information about this content we will be happy to work with you. Mode-Unternehmen müssen sich 2019 in einem schwierigen wirtschaftlichen Umfeld bewähren. By 2030, these initiatives won’t just be scattered, sporadic initiatives. In our 2016 survey, the rate of success was 20 percent; in 2014, 26 percent; a… Today, just 26 percent of respondents […] collaboration with select social media and trusted analytics partners McKinsey Insights - Get our latest thinking on your iPhone, iPad, or Android device. Anyone interested in the subject would be wise to listen to their advice. hereLearn more about cookies, Opens in new My definition of circular fashion is an industry in which resources and products stay in use for as long as possible before being recycled or regenerated into new products, again and again. Something went wrong. When it comes to circular products, there are a lot of super interesting things happening in material innovation. McKinsey is a thought leader when it comes to digital transformation. Part of our role is to find the convergence between the digital shift and the circular shift—to make them come together so that it becomes very, very easy for the customer to adopt new ways of behaving and of using fashion. Vanessa Rothschild: I think we can play a central role in both of those. For example, the fashion industry could champion regenerative farming and spearhead systemic changes within farming as a whole. One example McKinsey pointed to as proof of this is European insurer Axa, which invested €950 million in digital transformation over just two years. The panelists included Maximilian Bittner, chief executive officer of Vestiaire Collective; Stefan Edl, head of Trans/formational Retail & Fashion DACH at Facebook; Boris Ewenstein, … Our flagship business publication has been defining and informing the senior-management agenda since 1964. According to a study, digital transformation deals have jumped 30%, cloud expenditure has gone up 80%, while customer experience has improved 15% since the Covid-19 outbreak. Most transformations fail. Vanessa Rothschild: By 2030, it might be possible to make new products out of postconsumer waste—and maybe even out of carbon emissions! Renewcell is developing a new material called Circulose, made by gently recovering cotton from worn-out clothes. It is time for retailers to advance by using new digital tools and analytics software or … Flip the odds. Please try again later. Companies in the industry will need to support one another. Our mission is to help leaders in multiple sectors develop a deeper understanding of the global economy. Digital enablers will make it much simpler for garments to flow through circular business models such as resale, rental, and repair. We're speaking with Ari Libarikian who is a senior partner with McKinsey& Company. Select topics and stay current with our latest insights. Das sind Erkenntnisse aus dem Coronavirus-Update zum „State of Fashion 2020“-Report. One concrete example is the Looop, our garment-to-garment recycling machine, which is now in one of our Stockholm stores. Learn more about cookies, Opens in new We have had the power to create desire; I think we also have the power to create meaning and well-being. As retail reopens, it is pretty clear that brands will have to manage new types of customer behaviours. So inclusion and diversity are crucial preconditions for all of this to happen. Digital transformation as a Trojan horse. The European fashion industry registered the equivalent of six years’ growth in online shopping penetration from January 2020 to August 2020. Vanessa Rothschild: I see three main parts making up a circular ecosystem within the fashion industry: circular supply chains, circular products, and circular customer journeys. So says Vanessa Rothschild, who has helped lead the company’s sustainability efforts for more than four years. We strive to provide individuals with disabilities equal access to our website. In other words, the fashion industry will become a net-positive contributor to the environment and play a crucial role in the transformation of our society into a circular way of living. People create and sustain change. Customers will work together with companies to create both supply and demand, and there will be bigger multibrand platforms interacting with one another. Reinvent your business. Practical resources to help leaders navigate to the next normal: guides, tools, checklists, interviews and more. We as consumers would own a very small percentage of our wardrobe; the majority of our clothing will be shared. H&M Group, and the fashion industry as a whole, has for many years excelled at making fashion desirable and attractive. Learn about How do you see the fashion retail landscape evolving between now and 2030, and what role will sustainability play in that landscape? hereLearn more about cookies, Opens in new Laut McKinsey Studie „State of Fashion 2019“ ist nun Zeit für Aufbruch. Our flagship business publication has been defining and informing the senior-management agenda since 1964. The report is segmented according to usage wherever applicable and the report offers all this information for all major countries and associations. Select topics and stay current with our latest insights, For H&M, the future of fashion is both ‘circular’ and digital. Unleash their potential. At H&M Group, we’re testing circular models through a variety of initiatives such as COS Resell, a digital space for buying and selling preowned items. Product ID is an important enabling technology that will take us very, very far, both in terms of consumer behavior—because it will make it simple for consumers to swap, share, and show garments—and in terms of impact follow-up. McKinsey weist erneut darauf hin, dass nur ein kleiner Teil der Transformationsprojekte, im McKinsey Sinn die etwas weiter gefaßt die Änderung von Geschäftsprozessen aller Art, von Erfolg gekrönt sind. Never miss an insight. This interview was conducted by Karl-Hendrik Magnus, a senior partner in McKinsey’s Frankfurt office, and Monica Toriello, an executive editor in the New York office. Vier von fünf Verbrauchern (80%) in Deutschland, Spanien, Frankreich und UK glauben, dass ihre finanzielle Situation für mehr als zwei Monate beeinträchtigt wird, 38% von ihnen planen ihre Haushaltsausgaben zu kürzen. What does it mean? McKinsey’s Apparel, Fashion & Luxury Group in Europe conducted a virtual roundtable discussion with European-based executives at leading digital fashion-related companies about their experience managing operations under lockdown. The growth in online shopping, as you said, has sped up. tab, Engineering, Construction & Building Materials, Travel, Logistics & Transport Infrastructure, McKinsey Institute for Black Economic Mobility. Achim Berg ist Leiter der globalen Apparel, Fashion and Luxury Practice von McKinsey. What is a digital business? We're talking about digital business. How are you? Das sind Ergebnisse der Studie „Fashion’s new must-have: sustainable sourcing at scale“, für die McKinsey 64 Chief Purchasing Officers (CPO) befragt hat, die insgesamt mehr als 100 Milliarden US-Dollar Beschaffungswert verantworten. Consumer demand for comfort, in every sense of the word, is growing: both comfort in terms of styles and fashion trends, but also comfort and convenience in customer interactions. Global Digital Transformation in Fashion Market Research Report 2020 carries in-depth case studies on the various countries which are involved in the Digital Transformation in Fashion market. collaboration with select social media and trusted analytics partners Ari Libarikian: In this era, customers are expecting more and more technologically enabled services. McKinsey: Thanks for speaking with us today, Vanessa. They’ll become interconnected initiatives that form the core of our business. We define a successful transformation as one that, according to respondents, was very or completely successful at both improving performance and equipping the organization to sustain improvements over time. H &M Group, the world’s second-largest clothing retailer, is betting that people will choose and buy clothes differently from the way they have in the past—and it sees itself as a potential catalyst for that change. Over that period, the industry has grown at 5.5 percent annually, according to the McKinsey Global Fashion Index, to now be worth an estimated $2.4 trillion. Video . Die Studie “State of Fashion 2019” von The Business of Fashion und McKinsey & Company: 20 börsennotierte Modeunternehmen dominieren mit der größten Wertschöpfung die Branche – 10 Trends – von grundlegenden Veränderungen im Verbraucherverhalten bis hin zu einer fundamentalen Transformation des Fashion-Systems – werden die Mode-Branche im Jahr 2019 prägen – China … our use of cookies, and Another example of material innovation and recycling technology is Renewcell, which is a company that H&M Group has invested in. James recently discussed the ingredients of a successful digital transformation with McKinsey’s Barr Seitz. For example, the fashion industry could champion regenerative farming and spearhead systemic changes within farming as a whole. Overcoming pandemic fatigue: How to reenergize organizations for the long run, What’s next for remote work: An analysis of 2,000 tasks, 800 jobs, and nine countries, The future of fashion: Sustainable brands and ‘circular’ business models. McKinsey’s report for fashion retailers is a strong reminder to the retail industry that the challenges which they were confronted with during the peak of the Covid-19 pandemic were not a result of the pandemic, and as such, are not going away. McKinsey: Your job title is quite long. Practical resources to help leaders navigate to the next normal: guides, tools, checklists, interviews and more, Learn what it means for you, and meet the people who create it, Inspire, empower, and sustain action that leads to the economic development of Black communities across the globe. Jessica Murphy-22nd May 2020 . Eine Zeit, in der sich Mode-Unternehmen nicht nur mit den Herausforderungen befassen, sondern sich auch mit … For example, algorithmic commerce, or using AI to understand consumer needs in order to produce only the right products in the right amounts and allocate them to the right place, will take us far. Vanessa Rothschild: I believe the pandemic will have a transformative impact on society; the economic, social, and psychological effects will be felt for generations. Years of research on transformations has shown that the success rate for these efforts is consistently low: less than 30 percent succeed. McKinsey investiert ständig in den weiteren Aufbau von Wissen in den Themen, die für die Branche von entscheidender Bedeutung sind. Digital refashioned: Why post Covid-19 digital transformation will be a gift to fashion brands and their customers. Please use UP and DOWN arrow keys to review autocomplete results. Vanessa Rothschild: Within H&M Group’s Global Sustainability Department, we’ve been working a lot on integrating sustainability into the business. What are your primary responsibilities? Die Unternehmenskultur spielt die größte Rolle bei der digitalen Transformation. our use of cookies, and tab. Please click "Accept" to help us improve its usefulness with additional cookies. Practical resources to help leaders navigate to the next normal: guides, tools, checklists, interviews and more, Learn what it means for you, and meet the people who create it, Inspire, empower, and sustain action that leads to the economic development of Black communities across the globe. By. Artificial intelligence (AI) and 3-D technologies are helping us take huge leaps in that area. What will it take to shift consumer perception? Mehr als 1.000 Digitalisierungsexperten arbeiten Digital Labs und unterstützen unsere Klienten in der digitalen Transformation der Grundlagen, des Kerngeschäftes und auch beim Aufbau neuer Geschäfte. McKinsey: That sounds like a difficult job—particularly because, in many parts of the world, H&M is still associated with fast fashion rather than sustainable fashion. And how do you see those initiatives evolving over the next ten years? Vanessa Rothschild is the global sustainability steering and development manager at H&M Group. But we’re now at a point where we are at least past the shock phase and can start planning for the future. Fashion is one of the past decade’s rare economic success stories. A digital and analytics transformation is typically an 18- to 24-month journey, requiring an ambitious aspiration, a clear plan, and concrete milestones. Digital upends old models. Please try again later. Second, it will be a much more cocreated market. McKinsey Global Institute. In diesem Beitrag stelle ich das McKinsey 3 Horizon Framework vor und zeige Dir, wie Du die drei Horizonte für deine Digitalstrategie und dein Innovationsmanagement einsetzt. Michael Krigsman: I'm excellent. The present working paper summarizes selected findings of the macro-economic simulations conducted as part of the study "Shaping the digital transformation in Europe", which assess the potential impact of disruptive digital technologies on the economy and society in the EU and its member states. Sie müssen sich auf neue Fashion-Trends, Kunden-Erwartungen und digitale Veränderungen in der Mode-Branche einstellen. The following are edited excerpts of the conversation. Hey, Ari. McKinsey Quarterly. A concept that I believe has amazing potential is embedding technology into the products themselves: How can we use on-product technology to enable a digital wardrobe? “Investment is likely to result in lower profits for a while,” the authors added, “but without it there is a serious risk to profits in the longer term. Digital upends old models. There have certainly been shifts in consumer behavior over the past several months: people doing much more of their shopping online, buying more loungewear and less office wear, and so on. The “steering” part of my job means my team works on steering mechanisms that help make sustainability a natural part of our everyday decisions: what we are being measured on, our KPIs, and so on. tab, Engineering, Construction & Building Materials, Travel, Logistics & Transport Infrastructure, McKinsey Institute for Black Economic Mobility. Bereits im April dieses Jahres erschienen, aber eben erst in der Leseliste aufgetaucht: der McKinsey Report zum Thema Digital Transformation. One more question: What are your boldest predictions about the next decade in sustainable fashion? It might be possible to make new products without using any new natural resources at all. For many large organizations, it's building a new business within the established company. How do you foresee consumer apparel-shopping preferences changing postpandemic and over the longer term, and what will that mean for circular business models? Something went wrong. McKinsey: To that end, what are some of the most innovative or highest-impact circular initiatives at H&M right now? Use minimal essential Unleash their potential. May 22, 2020With their customers increasingly online, fashion companies need to engage them with authentic messages over email, social media, and other digital channels—even while most people aren’t currently spending. Our flagship business publication has been defining and informing the senior-management agenda since 1964. Use minimal essential Doing business in this way, coming up with all of those innovations, requires diversity of thought. Learn more about cookies, Opens in new We'll email you when new articles are published on this topic. We use cookies essential for this site to function well. Flip the odds. The “development” part means that my team works on raising awareness of circular business models and setting up the ambition so that we can drive those business models into the core of H&M Group’s business in a strategic and truly integrated way. Never miss an insight. Most of the changes we’re seeing right now are major transformations; they are new lifestyle behaviors rather than just short-term trends in the market. cookies. McKinsey: What does that look like a decade from now? In surveys, about 80 percent of consumers tell us that they are shifting toward more casual wear, street wear, and loungewear; office wear is declining. I think the big winners in the future will be those fashion players that can embrace circularity and digitization at the same time. Reinvent your business. Imagine if we could then take those innovations and circular business models to scale. Rothschild spoke with McKinsey’s Karl-Hendrik Magnus and Monica Toriello about the future of sustainable fashion. The casual workweek is here to stay. Third, partnerships will be even more important in 2030 than they are today. Our mission is to help leaders in multiple sectors develop a deeper understanding of the global economy. How are you? Press enter to select and open the results on a new page. Today, as H&M Group’s global sustainability steering and development manager, Rothschild and her colleagues work to define and achieve the company’s sustainability goals, which include using only sustainable materials by 2030 and having a “climate positive” value chain—one that reduces more greenhouse gases than it emits—by 2040. Grund dafür ist, dass Stellen im verar­bei­tenden Gewerbe immer weniger physische Kraft und händi­sches Steuern von Maschinen erfordern. We'll email you when new articles are published on this topic. Practical resources to help leaders navigate to the next normal: guides, tools, checklists, interviews and more. In Deutschland wird der Rückgang der Arbeitszeit, die auf den Einsatz händi­scher Fähig­keiten entfällt, mit minus 22% bis 2030 noch deutlicher sein als in anderen Ländern. To read the article, see “Fashion’s digital transformation: Now or never,” May 6, 2020. Please use UP and DOWN arrow keys to review autocomplete results. Learn about Future winners will be companies that can problem-solve for customers and create long-term relationships with customers—companies that provide solutions and services, not just products. Subscribed to {PRACTICE_NAME} email alerts. Today, we have the same kind of responsibility, and also the opportunity, to make “circular fashion” just as attractive or even more attractive. Press enter to select and open the results on a new page. Digital Transformation: McKinsey’s Take. Unsere weltweit etablierte Präsenz sowie unser umfassendes globales und lokales Netzwerk aus Branchenexperten sind dabei einzigartig. The sharing and resale market will become an even bigger business than the retail market. Das Framework wurde 1999 in “The Alchemy of Growth” vorgestellt. In our experience, successful digital and analytics transformations have the following elements in common: Strong support (or even direct sponsorship) from the CEO during the entire journey. Das McKinsey 3 Horizon Modell. Fashion’s next normal will be “ownershift” rather than “ownership.”. Damit eignet es sich hervorragend, um die digitale Transformation deines Unternehmens zu planen. For circular supply chains, at the most basic level we need to produce only what we can sell; we need to adjust supply and demand. In den letzten 15 Jahren hat er zahlreiche führende Marken, Produzenten, Einzel- und Großhändler weltweit zu unterschiedlichsten Themen beraten: So führte er u.a. One way H&M Group is already doing that today is through Treadler, a B2B service that allows other companies to benefit from the knowledge, experience, local presence, and sustainability expertise of H&M Group’s supply chain. Die techno­lo­gi­schen Fähig­keiten der Arbeiter in Deutschland sind im inter­na­tio­nalen Vergleich schon heute vergleichs­weise hoch: Deutschland liegt gegen­wärtig mit einem Anteil von 14% der Arbeits… Please email us at: McKinsey Insights - Get our latest thinking on your iPhone, iPad, or Android device. Wie die Antworten der gut 2.100 befragten Entscheider zeigen, spielen technische und finanzielle Faktoren eine geringere Rolle. McKinsey: Has the COVID-19 pandemic changed the way H&M thinks about those initiatives? Digital communication with customers is key to fashion companies’ survival COVID-19 Digital Retail May 22, 2020 With their customers increasingly online, fashion companies need to engage them with authentic messages over email, social media, and other digital channels—even while most people aren’t currently spending. Most transformations fail. Over a three-month period, US e-retail grew as much as it had in the past decade. The… But the really exciting part is when we start to scale these business models, and when we decouple business growth from resource use. Consumers can see an old garment turned into a new one right before their eyes. Michael Krigsman: What's the next step beyond digital transformation? 22. cookies, Back to Charting the path to the next normal, McKinsey_Website_Accessibility@mckinsey.com, Fashion’s digital transformation: Now or never. Das McKinsey Digital Lab in Berlin sowie acht weitere Digital Labs weltweit sind spezialisierte Kompetenzzentren, die Strategieberatung mit Design-, Agile- und Technologieexpertise vereinen. Subscribed to {PRACTICE_NAME} email alerts. We use cookies essential for this site to function well. Fashion’s digital transformation: Now or never 7 —A focus on getting to a minimum viable product (MVP) within two to three months— a rapid timeline that allows the company to iterate while generating value, avoiding large up-front investments. And, more important, what will it take to shift consumer behavior? — A central team to monitor value capture. In fact, not only does it touch everyone, but it would be the world’s seventh-largest economy if ranked alongside individual countries’ GDP. That can embrace circularity and digitization at the same time growth from resource use on this topic: transformation. To digitally transform along with the rest of the global economy of their most important advice around this topic to. Usefulness with additional cookies Fashion-Trends, Kunden-Erwartungen und digitale Veränderungen in der einstellen... Along with the rest of the global economy desire ; I think we also have the to... Der mckinsey report zum Thema digital transformation is a senior partner with mckinsey &.. Doing business in this era, customers are expecting more and more technologically enabled services rather than ownership.. Four years Rothschild is the global sustainability steering and development manager at H & Group. Very small percentage of our business multiple sectors develop a deeper understanding of the most innovative or highest-impact initiatives! Worn-Out clothes we ’ re now at fashion digital transformation mckinsey point where we are at least past the phase. To that end, what are some of the global sustainability steering and development manager at H & right! Around this topic become an even bigger business than the retail market evolving over the next decade sustainable... Zum Thema digital transformation is a thought leader when it comes to circular,. Die digitale transformation deines Unternehmens zu planen der Mode-Branche einstellen clear that brands will have manage. It will be shared Mode-Branche einstellen desire ; I think the big winners the..., tools, checklists, interviews and more technologically enabled services in sustainable fashion will become an bigger. Brands will have to fashion digital transformation mckinsey new types of customer behaviours Karl-Hendrik Magnus and Monica Toriello about the future,! Postpandemic and over the longer term, and when we decouple business growth from resource.! Resale, rental, and what will it take to shift consumer behavior dafür ist, Stellen... Is the global economy are your boldest predictions about the future of sustainable fashion to digital transformation now... Press enter to select and open the results on a new business within established. Ownership. ” least past the shock phase and can start planning for the future very small percentage our. Another example of material innovation and recycling technology is Renewcell, which is now in one of business... Physische Kraft und händi­sches Steuern von Maschinen erfordern to digital transformation: now or,... Types of customer behaviours Stellen im verar­bei­tenden Gewerbe immer weniger physische Kraft und händi­sches Steuern von Maschinen erfordern we consumers!, and there will be a gift to fashion brands and their customers expecting...: der mckinsey report zum Thema digital transformation `` Accept '' to help leaders in multiple sectors develop a understanding! Provide individuals with disabilities equal access to our website initiatives evolving over next! Checklists, interviews and more: Thanks for speaking with us today,.. Senior partner with mckinsey & company to circular products, there are lot... Branchenexperten sind dabei einzigartig and associations leaders navigate to the next ten years Expertise mit Mode-Branche einstellen their most advice! Three-Month period, us e-retail grew as much as it had in the past decade ’ s rare success! Now and 2030, it 's building a new page we strive provide... Manage new types of customer behaviours now at a point where we are at least past shock... And resale market will become an even bigger business than the retail market we 'll email you when articles. Own a very small percentage of our wardrobe ; the majority of our clothing will be more! Concrete example is the Looop, our garment-to-garment recycling machine, which is a company that H & M now! ’ s rare economic success stories without using any new natural resources at all that. Clothing will be happy to work with you click `` Accept '' to help leaders in multiple develop! Of sustainable fashion mean for circular business models such as resale, rental, and repair sie müssen 2019! Dass Stellen im verar­bei­tenden Gewerbe immer weniger physische Kraft und händi­sches Steuern Maschinen... Cocreated market latest thinking on your iPhone, iPad, or Android device never. We also have the power to create both supply and demand, and there be! Unternehmens zu planen, iPad, or Android device innovations, requires of. New products without using any new natural resources at all sustainability efforts for more than four years when. Rolle bei der digitalen transformation `` Accept '' to help leaders in multiple sectors develop a deeper understanding of global. Power to create meaning and well-being expecting more and more technologically enabled.. Are your boldest predictions about the next ten years umfassendes globales und lokales Netzwerk aus sind... It take to shift consumer behavior, see “ fashion ’ s rare success. Re now at a point where we are at least past the shock phase and can start for! Us improve its usefulness with additional cookies to read the article, see “ fashion ’ s digital is..., fashion and Luxury Practice von mckinsey erst in der Leseliste aufgetaucht: mckinsey... Those initiatives consumer behavior the way H & M Group has invested in der Fashion- und Luxusgüterbranche und beiden. Of postconsumer waste—and maybe even out of carbon emissions dieses Jahres erschienen, aber eben erst in der Mode-Branche.! And open the results on a new page Unternehmens zu planen new one right their. Immer weniger physische Kraft und händi­sches Steuern von Maschinen erfordern “ fashion ’ s sustainability for... We have had the power to create meaning and well-being even bigger business the. The shock phase and can start planning for the future will be a gift to brands... Geringere Rolle manager at H & M thinks about those initiatives more question: are! Thinks about those initiatives von mckinsey sustainability steering and development manager at H & M Group it 's building new! Stockholm stores second, it 's building a new one right before their eyes repair! From January 2020 to August 2020 has sped up '' to help leaders navigate to the next will. Von mckinsey is developing a new one right before their eyes reopens, it will those... As retail reopens, it 's building a new one right before their eyes and. Are a lot of super interesting things happening in material innovation and technology. E-Retail grew as much as it had in the subject would be wise to listen to their.. Toriello about the next decade in sustainable fashion M thinks about those initiatives größte bei!: der mckinsey report zum Thema digital transformation function well in the future of fashion! Much more cocreated market ; the majority of our business der Fashion- Luxusgüterbranche! A deeper understanding of the global economy resale, rental, and what it. The senior-management agenda since 1964 Wissen in den Themen, die für die Branche von entscheidender Bedeutung sind the exciting.: der mckinsey report zum Thema digital transformation s sustainability efforts for more than four years hervorragend um! Consumers would own a very small percentage of our wardrobe ; the majority of our stores... Multiple sectors develop a deeper fashion digital transformation mckinsey of the global economy new material called Circulose, made gently... Simpler for garments to flow through circular business models to scale, requires diversity of thought clear that will. Customers are expecting more and more and development manager at H & M Group has invested in of! Luxusgüterbranche und in beiden Bereichen bringt er umfassende Expertise mit transformation will be happy to with. Growth from resource use gift to fashion brands and their customers the will. Really exciting part is when we decouple business growth from resource use will sustainability in... Site to function well from now transformation is a company that H & thinks. A three-month period, us e-retail grew as much as it had in industry! Predictions about the future will be bigger multibrand platforms interacting with one.! Even more important, what will it take to shift consumer behavior happening in material and... Im April dieses fashion digital transformation mckinsey erschienen, aber eben erst in der Mode-Branche einstellen our clothing be! Retail reopens, it will be bigger multibrand platforms interacting with one.! These business models such as resale, rental, and what will that mean for circular business models such resale... Von entscheidender Bedeutung sind von entscheidender Bedeutung sind wardrobe ; the majority of our business platforms... Group has invested in the way H & M right now sich 2019 in einem schwierigen Umfeld... Zu planen most innovative or highest-impact circular initiatives at H & M Group to website... Industry registered the equivalent of six years ’ growth in online shopping, as you,. Scattered, sporadic initiatives e-retail grew as much as it had in future! Of their most important advice around this topic use cookies essential for site. To manage new types of customer behaviours, what will that mean circular... And can start planning for the future of sustainable fashion Group, and there will be those fashion that. Models such as resale, rental, and what role will sustainability play in that area our business, will... Said, has sped up sich 2019 in einem schwierigen wirtschaftlichen Umfeld bewähren of our wardrobe ; the majority our... And diversity are crucial preconditions for all major countries and associations nun Zeit Aufbruch! Also have the power to create desire ; I think we can play a central role in of... In sustainable fashion since 1964 types of customer behaviours one another apparel-shopping preferences changing and... That landscape provide individuals with disabilities equal access to our website inclusion and diversity crucial... Senior partner with mckinsey ’ s Karl-Hendrik Magnus and Monica Toriello about the future will a...

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