They hold 75% of entertainment subscription services. Introductory offers of free or reduced rates, along with compelling original content, are attracting subscribers. Marketing teams must adjust their marketing mix strategies accordingly to adapt and succeed in a rapidly changing media … Indeed, streaming video subscribers are cancelling more services: Our pre–COVID-19 survey found that 20% of subscribers cancelled at least one streaming video service in the previous year. Atlantic Media Strategies reviews a lot of research on digital trends, and in many publications released this year, we noticed that 2020 is held up as a benchmark for things to come. As data came in, we saw a big trend in media and entertainment (M&E): Consumers were adding, sampling, and cancelling services in search of the best value for their time and money. At the same time, seven in ten people have experienced news fatigue and feel worn out from the constant barrage of contentious s… He has 20 years of experience focusing on how people and organizations interact with transformational technologies. Kevin is a senior manager in Deloitte Services LP and the sector specialist for the US Media & Entertainment sector. But it has also revealed new opportunities and led to innovations that media and entertainment companies may have resisted before. (5pts), Basically, a university is a degree-granting institution. Jeff’s academic background complements his technology expertise. At the same time, it is harder to keep customers—more are cancelling services. tops premium VOD charts faster than Trolls World Tour, NBA players go head-to-head in 1st ‘NBA 2K Players Tournament, NHL player gaming challenge set to begin April 30, MLB to launch virtual esports season featuring star players, Formula 1 launches Virtual Grand Prix series to replace postponed races, The most valued technology gadgets of the last decade, Innovating for all: How CIOs can leverage diverse teams to foster innovation and ethical tech. Ranked one of 20 most influential business thinkers alive. About Digital media trends. Certain services may not be available to attest clients under the rules and regulations of public accounting. Social media technologies such as social networking sites, as well as digital platforms including SmartPhones and computer tablets, have changed the way users access and consumer information. But there’s still a strong generational story. At the recent Chief Marketing Officer Roundtable at IMD, I was asked what I think will define the future of marketing. the most impact or influence on people and to the society as a whole? ACTIVITY # 2: CURRENT AND FUTURE TRENDS IN MEDIA AND INFORMATION NAME: Glenda Bicera SUBJECT INSTRUCTOR: Ms. Gretchen Vallente YEAR/SECTION: 12-thomson SCORE: PART I: COMPREHENSIVE QUESTIONS Direction: Answer each of the following briefly and concisely. How will ad-supported models evolve as consumers demand more pricing options? The 14th edition of the Digital media trends survey was conducted in two parts by Deloitte’s Technology, Media & Telecommunications practice. Since the COVID-19 pandemic began, these numbers have held strong. All data is weighted back to the most recent census to give a representative view of what US consumers are doing. Consumers were juggling more costs and content, with a strong correlation between feeling fatigued and the desire to reduce subscription services (figure 2). But for Gen Z and Millennials, it was 44% and 37%, respectively. The work is, shared, and the course is distributed all over the internet without paying. Get the Deloitte Insights app. Thus, the number of paid media and entertainment subscriptions to which the average consumer has access could be higher. Discover Deloitte and learn more about our people and culture. Since the COVID-19 pandemic began, consumers we surveyed have been adding and cancelling subscriptions (figure 3). How will rising demand for content that is more social and more virtual potentially augment—or compete with—traditional video content? CISION Current and Future Trends The leading global provider of PR software and services including content marketing, media monitoring, media … Academia.edu is a platform for academics to share research papers. A broad library of content and free trials were not an option. Direction: Answer each of the following briefly and concisely. The future of media - Duration: 2:13. Consumers use all kinds of media to make shopping decisions – from YouTube to Facebook – and it’s becoming increasingly harder to put the people that buy certain products into a box than it used to be. Since many productions have shut down during the crisis, providers face even greater pressure to retain audiences with great content. The top livestreaming service for gaming has seen 50% growth in hours watched during the pandemic.14 For both watching and playing games, it remains to be seen how much of this growth will sustain after lockdowns are lifted. However, all consumers have an ad tolerance of between seven and 14 minutes per hour. Our COVID-19 survey also found that 35% of consumers don’t want ads and will pay to avoid them. View in article, NBA, “NBA players go head-to-head in 1st ‘NBA 2K Players Tournament’,” March 31, 2020; NHL, “NHL player gaming challenge set to begin April 30,” press release, April 23, 2020; Trilby Beresford, “MLB to launch virtual esports season featuring star players,” Hollywood Reporter, April 10, 2020; Formula1, “Formula 1 launches Virtual Grand Prix series to replace postponed races,” March 20, 2020. But how about public relations trends that can help your growth and development? tops premium VOD charts faster than Trolls World Tour,” Screen Rant, May 16, 2020. already exists in Saved items. We conducted this survey to understand how the COVID-19 pandemic had changed media consumption habits. Current and Future Trends of Media and Information Group Seven Stem. The state of the web continuously changes and evolves right before our very eyes—revealing new current trends we never saw coming. 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